by Queen Ramirez
It’s never too late for change.
Times are changing and so is the journalistic landscape. Design is not what it used to be, and the standards and expectations of media are evolving thanks to the Internet and social media.
The Logos is ready to change and mirror the times in which we live. For years, subtle changes have been made to the paper with each new editor putting her or his own spin on it.
Earlier this academic year, the Logos attempted to do the same: new editor, new style. We made some changes we hoped would be some improvement, but there is something wrong with this system of new editor, new style.
This mentality only serves to make the editor and the staff happy with making their small mark on the paper. But every year someone else comes along and does/adds something different. But the paper needed a massive overhaul in style and design to make it last and survive for years to come. My fear is we have become consumed with what journalism “was” instead of focusing on what it “is.”
We did not allow for white space. We obsessively crammed each space with information. The pictures were beginning to lack in quality and focus. We forced headlines to run from end to end (and sometimes exceeded the size of the logo), and we obsessed over making whatever amount of content we had fit in 16 pages over two sections.
We came to see we have forgotten the most important thing in communication; know your audience. And our audiences are the members of this university community – the students, staff and faculty.
The paper looked outdated, old-fashioned, cluttered, and lacking in quality. We needed to shift our focus to producing content that is fresh, concise, organized, colored, and easy to read and follow without it being overbearing.
After months of working with the Department of Graphic Design in the School of Media and Design, particularly with two professors — Michael Clayton and Teresa Trevino — we have come up with the design you see now.
We wanted to better define the word “Logos.” The goal is to bring readers a more satisfying and up-to-date design that enhances their reading experience.
These changes are long overdue. Additionally, with this new style we are hoping to bring more consistency and minimize the number of errors we make while publishing.
This new design consists of 12 pages instead of 16. With this page cut we are now able to print in all color instead of printing mostly black-and-white with a few color pages.
We live in an image-based and graphics-oriented society, so color is a way to bring our readers more attractive content. Feel free to tell us what you think.
Quality over quantity is our pursuit. When working with 16 pages we felt like we were making more errors than necessary because there was just too much to keep up with the small staff we have. And this also causes us to overlook mistakes we would not have otherwise missed. This has given us the chance to make more decisions when deciding what stories can and won’t make print. We want to fill the space with meaningful and easy-to-read content and not fillers.
This redesign may not be perfect and it will take time to adjust to, but we feel we are making progress to become a paper the school will be proud of and the students want to read.
Along with print, we are working to put more focus onto out website. We found our lack of updated content unacceptable especially since we live in a digital world.
Over the past couple of months, we have worked to update the entire website to bring more current content, and we plan to tackle the website as the next project. Some stories that did not make the print edition may find their way onto the web.
Time is needed to perfect the physical paper, and time is needed to figure out what we are going to do to make the Logos the main point of campus news for students and faculty alike. With the year ahead, the Logos is looking to bring UIW a more exciting and interactive way to engage with our content online.
Thank you for your patience with the Logos as we work to enhance your experience as the reader.
Update April 6 2018:
The Logos wants to give a huge thank you to the graphic design department and a special thank you to Associate Professor Teresa Trevino.
After months of meetings, ideas, and patience from Trevino, the Logos is moving in the right direction towards improvement.
Trevino not only made a significant contribution to the creation of the new style, but she also created the template used to make the latest issue. And though the Logos staff is working to print better material there is still much work to be done.
But because of Trevino and the graphic design department the Logos is beginning to turn ideas into reality.