By Melissa Runyan
LOGOS STAFF WRITER
Ford, Chevrolet and Dodge — OH MY!
The 48th annual San Antonio Auto and Truck Show kicked off Nov. 10 at Henry B. Gonzalez Convention Center. I was able to get a sneak peek of what was inside before the doors opened to the public. I went through each exhibitor’s area and was surprised by how many new cars are going to be available in 2017.
Ram introduced two new trucks for the 2016-17 year.
“The ultimate off-road pickup truck,” Dodge Ram representative Kevin Mets said about the new 2017 Power Wagon. “Nobody in the business does anything like this.”
Ram’s all-new Power Wagon borrowed cues from the successful Rebel as well as some from the throwback ’78 Ram Power Wagon Macho edition. An electronically disconnecting sway bar, electronically selectable locker and a 12,000-pound Warn winch integrated in the bumper make this truck the ultimate off-road pickup.
The Power Wagon, whose base pricing starts at $51,000, was the highest-ranking in the “Off-Road Truck of Texas” at the Truck Rodeo this year. This truck will be tough to find for a while due to the company’s decision to begin production in early November.
Another new truck for 2017 is the Night Edition, a 1500 Sport model truck with built-in modifications including all-black accessories from the rims to the Ram letters on the back of the truck. There have been a significant number of early orders on this truck as well.
Daryll Harrison from Volkswagen introduced the new 2016 #PinkBeetle, a model based on feedback from consumers and dealers,
“This is the first product ever sold in the U.S. with an official hashtag in its name,” Harrison said.
The limited-edition #PinkBeetle, available in coupe and convertible, went on sale in October. Volkswagen already has sold 70 percent of the model, so act fast if you want one. A unique pink hue on the outside and pink plaid seats on the inside sets this model apart from the other Beetles.
The company teamed up with an organization called The Pink Agenda to auction off the first #PinkBeetle made for breast cancer awareness. The winner, a breast cancer survivor from Northern California, paid $40,000 and made the sale of the first #PinkBeetle even more special.
At the show, Audi introduced a new 2017 S8 plus, a twin turbo-charged V8 engine producing 605 horsepower, starting at $143,000. This car goes 0 to 60 in 3.1 seconds and includes such luxury features on the inside as suede door panels, a television in the back-middle seat, red stitching on the valcona leather seats, in-dash pop-up display and a 190-mph speedometer. This car was featured in “The Transporter” with Jason Statham while it was still a concept car.
“It’s been a very exciting year for Audi here in the U.S. market achieving 70 consecutive months of record sales,” Ariel Esparza, an Audi sport specialist, said.
Chevrolet introduced the new 2017 50th-anniversary edition Camaro. The model at the show had a gray-colored exterior with orange brake calibers and front splitter along with a “50” emblem on the side and black leather seats with orange inserts.
This Camaro will have a starting price of $45,000 and will increase the price of all regular 2017 Camaros by $605. Chevrolet also had an area for families that not only included all their models but a green screen that adults and kids could interact with.
Next year, the San Antonio Auto and Truck Show will take place Nov. 9-12. Mark it in your calendars because this is not an event to miss. From your everyday car to a $300,000 Aston Martin, there is a car represented here for every car enthusiast to swoon over.
E-mail Runyan at email@example.com