Broadway boutiques beckon shoppers

By Lauren Taylor


The University of the Incarnate Word is acclaimed for its beautiful campus, along with its desirable location just minutes from downtown San Antonio.

However, some of the city’s must-see sites for shoppers are within walking distance for UIW students. I have attended UIW, even lived on campus, for three years and was immediately regretful I had never shopped along Broadway at the various boutiques until very recently.

Going towards downtown on Broadway, I was surprised to be able to find SoHo-celebrated designers such as Channel at the high-end consignment shop, La Couture, along with an emerald leather Prada bag for just one example of the treasures to be found in the shop. Next to La Couture sits Julie’s Monogram Place, offering a variety of specialty designs from children’s T-shirts to Jon Hart bags for college students. In the same small complex you can find the recognized Sole Boutique, an artsy-and-edgy shoestore doubling as a miniature graffiti art museum. Sole Boutique offers a variety of the most contemporary brands such as Nike, Puma, Saucony, apparel, and G-Shock watches.

On the other side of campus are more hidden gems, such as Anniegogglyn, a boutique where you can find tiny pink crystal skull necklaces, brightly colored flowy maxidresses, and flashy gold peacock earrings and necklaces, to show the variety of trends to which the boutique appeals.

Anniegogglyn shopper and UIW student Emily Carrubba, 21, said of the store, “I can always count on finding a last-minute accessory here to complete an outfit. Everything they have here is so cute.”

Broadway Daily Bread is literally steps away from Anniegogglyn if a mid-shopping snack is ever required and offers some of the tastiest pastries I’ve found in all of San Antonio, which is saying something.

The 18-year-old bakery will celebrate two years at its current location in June. One of the bakers there, Jared Montemayor, said the bakery mills its own flour in the shop, and everything is made fresh daily, from brownies, muffins, lemon bars, cinnamon rolls, and the countless variety of loafs of bread offered.

Another unique spot next door to the bakery is The Royal Canvas Painting Parlor, which hosts parties and outings for those eager to let their creativity come out through a brush and a canvas.

A few more must-visit shops near Incarnate Word can be found on New Braunfels next to the eccentric Twin Sisters sandwich shop, including Bless Your Heart, and Fleet Feet Sports. Bless Your Heart offers almost any kind of girly item and knick-knack you could possibly imagine from glittery garden décor to rhinestone-embellished knits daunting a humorous “The Real Housewives of Alamo Heights.”

Fleet Feet Sports is the perfect place for athletes to find a fashionable matching pair of running shorts and shoes, in almost any vibrant color combination, and then also find a race in which to participate from the number of local race fliers on their race bulletin board.

No matter where you stop to shop near campus, chances are you’ll be glad you stopped. With so many unique and original places, items can be found for any kind of student at UIW, from the fashion mogul to the marathon runner. UIW celebrates diversity in every lifestyle and my guess is that with so many shopping options, the local businesses have caught on to it too.

Lauren Taylor

E-mail Taylor at


Leave a Reply